What an SDR does day to day
An SDR owns the top of the sales funnel. The job is to turn a target account list into booked conversations, so account executives can spend their time on live deals instead of prospecting.
SDR vs BDR
The titles are used differently from company to company. A common split is that SDRs work inbound leads and smaller accounts, while BDRs run outbound prospecting into larger target accounts. In many teams the two roles overlap, so check the job description rather than the title.
How SDR performance is measured
The metrics that matter are the ones tied to pipeline, not activity for its own sake.
In-house vs outsourced SDRs
An in-house SDR knows your product deeply and sits inside your team, but you carry recruiting, training, management and the ramp time before they produce meetings. An outsourced SDR team arrives trained and managed, with the tooling already in place, but needs a clear brief on your offer and ideal customer.
When outsourcing makes sense
Outsourcing tends to fit when you want pipeline faster than a hire can ramp, when you are testing a new market before committing headcount, or when your founders and closers are still doing the prospecting themselves. If you want a dedicated rep without the hiring and management overhead, that is exactly what our outsourced SDR service covers.
Want this run for you? See our outsourced SDR service.